Without a doubt technology is changing your audience's expectations of the services you provide, as well as changing the ways in which those services need to be produced and delivered.

The future is exciting.

But it also probably means that the most successful companies will be those that realise the media landscape has changed and is continuing to change, and that a significant number of people will want to consume their media in fundamentally different ways. This is your challenge as you head forwards, but one you should be prepared for and should embrace openly. Above all it's something your audience expects.

Look hard at your business. Ask yourself this: if it was 1900 and you knew the automobile was rolling off the assembly line, would you dedicate yourself to breeding faster horses? Take charge of your business.

Be warned...

[source: Business Link UK] 

A recent survey has shown that more than 85 percent of consumers would have doubts about dealing with a business that doesn’t have a website, and many small enterprises are already seeing a decline in revenue as they persist with their old ways of working.

This figure contrasts worryingly with the numbers of managers in the South West’s main economic sectors who still don’t consider that e-mail and the internet are of any relevance to their business.

Despite the South West’s dependence on tourism, more than half of businesses in the leisure and tourism field continue to turn a blind eye to the internet. And, although agriculture and food production is the lifeblood of so many local communities, nearly three-quarters of food and drink producers think the internet is irrelevant to their success.